“Our road to success with cannabis destroyed us and put us back together”

Vanessa had just given birth to her daughter, when she got her first request on her and partner Alex’s webshop. A man wanted to buy pure hemp juice for his daughter, who suffered from leukemia and needed the juice to relieve her nausea naturally and harmlessly. As Vanessa laid with her newborn in her arms in a hospital bed, she and Alex realized the importance of their product and felt a “motivation like no other” to let the snowball roll down the hill. What they didn’t know was the immense amount of resistance and interference they were about to meet.

Once upon a time, THC, a.k.a tetrahydrocannabinol, feared and revered for its ability to get users high, held the throne on most googled cannabis-derived chemical compounds. That is until CBD, also known as cannabidiol, dethroned THC back in 2016 and has been climbing the popularity ladder ever since.

CBD has shown its leafy face on numerous products, especially since the legalization of industrial hemp in various countries. But every great thing comes with a cost – this is something Cannabis-pioneers like the founders of SanaNordic, Vanessa Filcic, and Alexandar Petkovic can agree on. The couple has seen the true face of ignorance and authority since founding company back in 2015. As time went by, Vanessa and Alexandar lost themselves bit by bit in a bureaucratic battle. 

 

In search of an harmonious coexistence

Since the beginning of agriculture, cannabis was used mainly for food, fiber, and as a drug for medical and spiritual purposes. It was only in the late 1800 that countries around the world began to demonize the rewarding plant and ban its use and cultivation due to unclear reasons. By the mid-1900s, cannabis prohibition was the norm in most parts of the world.

 

After long and almost hashish free generations, the 1960’s presented new, adventurous, and exotic lands where the marijuana was strong, cheap, and plentiful. This was the area where the youth of the Western counterculture movement was lured into a new Hippie Trail and overland route that began in Europe and found its way through Turkey, Iran, Afghanistan, Pakistan, and India before ending in Nepal. The cannabis plant has ever since thrived as joints and oils for people who either search for a deeper connection with themselves or numb the sorrows that haunt their minds. 

“We have something extraordinary,” Vanessa says as she pulls her hair back in a ponytail and stares expressionless out of the window – disappearing into her memories. “Our product is all about nature and ancient wisdom reinvented into modern-day supplements and skin products,” she explains. “But it has without no doubt been the hardest time of our lives,” she continues. The Danish veterinary and food administration withdrew their products back in 2018 because they contained 0,01% THC, and for anyone who has any knowledge of chemistry and cannabis knows that it is impossible to produce a substance containing 0,00% of THC in hemp products. “At first going back to basics and welcoming nature into self-care seemed like the most natural thing to do. And it is. But steering the wheel back to ancient practices feels like camping in a war zone.”

Bliss beyond intoxication 

In the midst of a politically inflamed cannabis industry, Vanessa sits quietly on her yoga mat and breathes her way to the sensation of intoxication. For she is not in the business for the high, but rather for the low: the healing power of introspection. 

 

“I have never really felt any desire to intoxicate myself. I used to dance like I was on drugs, but I barely even touched my drink,” she laughs. “To be honest, my teenage years were the loneliest,” she comments. “I had family and friends around me all the time, but the only time I felt at peace was when I withdrew myself from the physical space and into my inner world.” 

“I have never really felt any desire to intoxicate myself. I used to dance like I was on drugs, but I barely even touched my drink,” she laughs. “To be honest, my teenage years were the loneliest,” she comments. “I had family and friends around me all the time, but the only time I felt at peace was when I withdrew myself from the physical space and into my inner world.”

Vanessa and Alexander faced a challenge that demanded a more significant sacrifice than they could have imagined. Still, as the problematic years went by, users of their products became their focal point: “We knew that our products were too important to give up on,” she says. “They change the lives of our customers, and that is much more rewarding than any amount of money.”

SanaNordic is thriving and their products are helping people with diseases like psoriasis, nausea, and PTSD, arthritis, asthma, fibromyalgia, allergies, epilepsy and diabetes.

https://sanahemp.net/shop/

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